History of your startup

RSR was born out of the need of having a system whereby clarity could be put to music licenses. Currently a blanket music license fee will go to the artists and labels whose music get played most on top TV and Radio stations (as this is how the collection bodies run their surveys) After starting up my own record label and assigning the rights of the tracks to the collection bodies PPI and IMRO 3 years ago to date i have not recieved 1 penny in royalty fees. Even though our music has been played at events and clubs from New York to Sydney we never seen a penny. We have now licensed technology that willl allow us in conjunction with the collection bodies monitor music usage from anywhere using digital audio fingerprinting technology. Our systems will be used in pubs clubs hotels festivals online radio retail outlets gyms aircraft marine and in any business that pays a music license. The reports that we generate will be sent back to the likes of PPI IMRO PPL PRS ASCAP BMI and so on and will allow them to accuratly determine the music royalties they owe and more importantly to WHO. The digital age allows us now to remunerate the people who work so hard to make their music available to you and up to now has not paid them fairly for that music usage. By using RSR businesses are supporting the music owners that they rely on to generate footfall. By RSR also feeding this music usage back to the music users website it effectivly allows them to create a new revenue stream by direct affiliation music sales and promotion. We Monitor We Recognize We Deliver and Fair Play should = Fair Pay

Why do you deserve to win?

We deserve to win because we are dealing with a 100 year old issue that has never been addressed. We will be working with music owners and music users alike to create new bonds and business opportunities and by this affiliation bringing clarity into an otherwise murky system. We are fighting for the music users that dont receive fair pay for fair play and the independent music industry is responsible for 30% of ALL music sales annually and growing. If a major labels music gets played they will get paid and this should be true for an independent also, RSR will make sure that this will be the case going forward around the globe and this will be the starting mark !

What you’ll do with the money?

The money will be used to develop an SDK (software development kit) 2000. We will also spend 1500 of the money on server hosting to see us through the first 6 months, The 1500 left over will go on building the website that will allow artists and labels from anywhere to upload their music for fingerprinting which will then allow us to track for them. All donators will receive benefits from RSR for life including music, tickets and recognition in all press and media kits.

Thank you for your time and for the opportunity to apply to this wonderful innovation. Good luck to all that apply !!!!